Side-by-Side Comparison
ActiveCampaign vs GetResponse
Comprehensive comparison to help you choose the right email marketing platform for your business
ActiveCampaign
Advanced automation for growth-focused teams
$15/monthActiveCampaign combines email marketing, marketing automation, and CRM capabilities into a powerful platform designed for businesses that prioritize sophisticated customer experiences and data-driven campaigns.
GetResponse
All-in-one marketing platform with webinars and courses
$13/monthGetResponse provides a comprehensive marketing suite that goes beyond email, offering webinars, landing pages, automation, and even course creation capabilities. It's designed for marketers who want multiple tools in one integrated platform.
Feature Comparison
Automation Capability Comparison
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Automation Rating | ||
| CRM Integration | ||
| Ease of Use | ||
| Integrations | ||
| Value for Money |
Platform Strengths & Advantages
ActiveCampaign Strengths
- Industry-leading automation builder with advanced logic and branching
- Integrated CRM with deal tracking and pipeline management
- Powerful segmentation and behavioral targeting capabilities
- Comprehensive reporting and attribution tracking
- 1,000+ native integrations with popular business tools
GetResponse Strengths
- All-in-one platform with webinars, landing pages, and course creation
- Unlimited email sends on all plans
- Beginner-friendly interface with intuitive workflows
- Competitive pricing, especially at higher contact volumes
- Built-in conversion funnels and sales automation
Potential Limitations to Consider
ActiveCampaign Limitations
- Steeper learning curve compared to simpler platforms
- Pricing increases significantly with contact growth
- No built-in webinar or landing page functionality
- Advanced features locked behind higher-tier plans
GetResponse Limitations
- Less sophisticated automation compared to ActiveCampaign
- Basic CRM functionality
- Reporting could be more detailed
- Webinar features limited to Creator and Enterprise plans
Which Platform Fits Your Business?
Suitable Audience Quick Assessment
Choose ActiveCampaign if:
- B2B companies with complex sales cycles
- Ecommerce businesses requiring abandoned cart automation
- Growing teams needing CRM and marketing alignment
- Businesses prioritizing behavioral marketing
Choose GetResponse if:
- Content creators and educators selling courses
- Small to medium businesses wanting all-in-one solutions
- Marketers who regularly host webinars
- Ecommerce businesses on a budget
Explore ActiveCampaign
Visit official website for detailed pricing and features
View ActiveCampaign Pricing